The NBL has surprised the Australian sporting community by doing several good things in a row for the first time since 1996.
Recently, the NBL announced a five-year broadcast deal with Fox Sports and a free-to-air partnership with Channel Nine.
NBL Executive Director Larry Kestelman said the aim was to ‘not shoot ourselves in the foot every five minutes’.
“It took a leap of faith by many to not run the competition like it was a fifth grade mixed netball squad that played on Wednesday nights.”
“The TV deals are great, as people will actually be able to see the NBL for the first time since before the internet was a thing.
“They’d be people approaching their twenties who have probably never seen an NBL game on TV.”
In other positive news, the Brisbane Bullets will re-join the NBL for the 2016/2017 season, a new logo that looks like it was designed this century has been launched and they’ve also signed some actual sponsors
Sports business consult Max Simon said the NBL was in serious danger of becoming ‘semi-professional’ at this rate.
“Who knew that underneath the chaos and self harm there was a decent basketball competition hiding there?”
“Still, there’s a lot of work until the NBL is back to being the fifth most popular competition in Australia.”
Long term NBL fan Diane Lineki said she was happy the league was getting it’s act together but there were some disadvantages.
“I had to wait in line for almost a minute to buy a water the other night. It was chaos.”
Mr Kestelman said the league’s next goal was to not have heaps of teams go bankrupt.